People get used to the traditional ads channels and can escape from it according to experience easily. For example, when comercials appear on the TV, people go away to do some other things and get back accurately to continue with the TV programme. Ambient ads are kind of unavoidable because you don't know when it will appear. As a result, ambient ads are kind of being received passively and risk being percepted as offensive. Anyway, I am quite fancy about talented ambient ads. However, I can hardly find even one in Hong Kong. I am not sure about the reason, maybe because of the risk or some regulations against the ambient ads which, after all, have to do some change on public facilities.
Ambient PSA(public service advertising) is more acceptible than commercial ambient ads because it's non-commercial attributes but for public interest. On the other perspective, commercial ambient ads are thus more tanlented and creative than the ambient PSA, to make themselves more easily to be accepted.
In the way of conveying the message, ambient ads usually impress audiences by inviting them to experience themselves in various ways, taking advantage of the three-dimension environment.
Here are some examples of tanlented ambient ads I think really cool.
ambient PSA. emotional and impressive by asking you to experince yourselve abruptly.
commercial ambient ads asking for your experience.copy: at this moment ,your bum is completely exposed. if it were in a sexy pair of jeans, it would attract attention all the time!
another successful commercial ambient ads I think.There are, of course, other talented ambient ads as well which I can not put all here. Ambient ads is really something magic, but we should be really careful when using it as it is also easy to cause people's offensiveness. Ambient ads should be pleasing, entertaining, without disturbing people's normal life. However, it is hard to define whether you have disturb others or not, it is impossible to please everyone, after all.
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