The print ads of Wonderbra always makes me expected. No products appear in the visual but some amusing life scenes caused by the wear of the product. Reading these ads sometimes like solving a puzzle, which is that you has already konwn what it wants to tell, and you explain the ads yourself.
Even though audiences may have been quite familiar with the theme of the ads, they may not get tired of these ads since everytime the execution is different. It is in the same way as the series of successful ads of Abosult Vodka. Some of the ads may even amuse audiences a lot because of unexpectedness and leaves audiences a deep impression and conduct a positive attitude. People who buy the products can not because of believing the exaggrated idea of the ads but loving this method of expression. The ads construct the product's characteristic as amusing and funny, that's what makes audiences fall in love with. Just as that one like another not because what he said but because how he sait it. And it makes sense that if two products have similiar function, people will choose one they emotionally like.
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