Creative work is always hard to please everyone. Because there is no definite criteria for that. You have to consider a lot when composing a work. You may have tried your best but still can't avoid facing the critics from clients and audiences. I think there is no other jobs desiring for appreciation more than creative people. Here is an advertising work for airline.
Models are decorated as stamps, parcels to show the idea that the airline is very cheap. It is a good idea as well as a good presentation. It's simple and relevant. Since Ogilvy raised the USP( unique Selling point) theory in the last century, those work with plenty of blank and only one idea expressed pervades. However, in my opinoin, to a potential audience of airline, the comfort is as important as cheapness. The metaphor of parcels and stamps ,though conveys the idea of cheap excellently, kills the concept of comfort.
This work for laudry liquid is visual impact and emphasize the
sterlizing function unexpectedly and simply. Though audiences can get the information the first glance, as well as the work is, to some extent, emotional, the tone of the work seems overdone. The potential audiences of the work are housewives, who are not in favor of the violent tone. The scene may cause negative resistence of the audiences at the same time catching their eyes.
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