the power of words

People like me who are not interested in economy may have a deep impression with The Economist by its unique and breath taking advertising campaign.

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In an era when visual dominants, The Economist stands out by exploring and taking advantage of the power of the words. Theory goes like this: ous is increasing a visual culture, no one's got time to read anymore. However, The Economist finds an exception which proves that words still have its place especially when the world are filled with visual. Words are the basic elements we use to think. Even when you understand a visual, you will transfer the visul elements to words and analyse. As a result, using pure simple words makes advertising more readable, understandable.

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Reading The Economist advertising is like reading a small joke, amusing audiences as well as giving out the message. In addition, the large white words against the bright red background is eyecatching. It seems that audiences can get the whole sentence at one glance and smile in the next second.