This ad campaign of Benz is very creative. The idea that the car can stop in a very limited distance is not new, either the execution of using a crossing street dog. But the use of the big , decreasing number blocks to execute the braking idea is quite original.
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Creative ideas like this will make me excited. Opening an ad archive, there are lots of creative ideas and combinations, but I can never finish reading an archive before I get tired. then how about these audiences buried in ads today.
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Advertising people are pursuing creative ideas. But is that possible that one day audiences will be get tired from those creative ideas? Creative work makes people think before they get the idea, which is also the goal to make audiences more impressive with the product. With the heavy workload, our audiences have already worn out, will they spend effort to understand the meaning behind the creative work? I really don't think so.
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Sometimes I doubt whether right to fill the environment with ideas, making life breathless when people walking on the street may just want to relax themselves.
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